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Our Team

we're here for you

AMBER         LINDSAY               

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AMBER MICHELS

Founder / Greenville, SC

For years, Amber has been pioneering the mom and baby industry. Her journey began as a new mom, when she quickly realized there was a deficit in the support and resources she was provided with. Her career path quickly pivoted, focusing solely on creating a business that supported moms when they needed it most. 

From this specialized work, Amber and her team support and work with moms virtually all throughout the country. What started as an idea to change a mom’s journey, has grown into a national company helping improve the lives of countless women.

When Amber is not working, you will find her spending time with her husband and two kids.

LINDSAY NEELY

Project Coordinator / Greenville, SC

A few of my favorite things: A sunny day at Hilton Head Island with my husband and three young children, my brunching best gal pals, and sneaking in a quick power nap! 

 

In my free time, you can find me: Enjoying some chips and queso, planning the next big adventure with my family, and probably reviewing some elementary school homework for their upcoming tests! 

 

My Why: My motherhood journey started when I became a mom to twin babies. It was an amazing experience, but I quickly realized I was going to sink without my tribe of friends, church, and family supporting me. They held me and a baby up often and reminded me we were going to make it through the intense times. I live to tell the journey now and want other moms to see the light that I was given with the right support in place.  

 

My Momtra: Better Together. We all need each other and when we give help and receive it freely we are better moms, wives, friends, etc.

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