Peace of Mind Initiative™ from Your Milk Shoppe

By: Kimmie Johnson and Amber Michels

What is the Peace of Mind Initiative™?

The Peace of Mind Initiative™ is a campaign that was created by moms, for moms. It is a program that supports both the expectant mother and her employer during this most crucial and transformational time in life: preparing for motherhood.

We’ve been in her shoes, and we know how overwhelming and all-consuming it can feel to prepare for life with a baby. We also know just how hard it can be to remain present in other areas of life right now; work is oftentimes first to take the hit. By partnering with corporations at the Benefits + Wellness level, we are able to collectively offer the support moms/dads-to-be deserve to confidently rock this next chapter, all-the-while promoting talent retention and strengthening the ties of the employer/employee relationship.

In our research, we found that most employers have the desire to offer an additional layer of support to their employees during this time, but more often than not do not have the tools (or the time) to do so. Our comprehensive program is turn-key, but can also be scaled to fit specific needs of the company. Essentially, this program is moldable to fill in the gaps.

The Peace of Mind Initiative™ program covers a wide variety of topics, including: baby planning; preparing for life postpartum and the 4th trimester; infant calming techniques and safe sleep practices based on the Happiest Baby on the Block methodology; preparing for maternity leave and rocking the eventual return to work transition, when it’s time; determining childcare options; building support teams and finding your village, and more. We also have a robust list of local and nationwide resources to help new parents with everything from breastfeeding support and sleep training to family counseling and nutrition… and truly everything in between. As an added bonus, all of our individual services come with a discount for any employee of a corporate partner.

Since the beginning of YMS, we’ve always wanted to play a role in the motherhood journey of women in the workforce. We’ve been developing this program for over two years, and we are thrilled to have finally launched!

Additonal Details and Benefits of the Peace of Mind Initiative™:

Employee benefits

  1. Receive support during {arguably} the biggest transition in her life

  2. Personalized plan for a confident shift into this new role

  3. Increased appreciation for the employer/employee relationship

  4. Pride in work/home life justice (because “balance” is a farce, let’s be honest)

  5. Continued career progression

Employer benefits

  1. Retain female talent; keeping women at the table

  2. Maintain personnel investment

  3. Value-add to attract female talent of childbearing years

  4. Higher productivity

  5. Happy employees, happy customers

  6. Effect change and a cultural shift within the workplace

“43% of highly qualified women with children are leaving careers or off-ramping for a period of time. A strong company can’t afford to lose this amount of talent when mothers feel like their workplace doesn’t support their return to work.”

-Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead

If you know of a company that might benefit from this program, or would like more information, please email We are excited to explore this opportunity to work together to support your new mamas and moms-to-be!

-Amber and Kimmie, Co-founders of Your Milk Shoppe

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